WE ARE FOLLOWING
THE FORMULA
Hi, I’m Inji. Haley and I — co-founders of SWRL — met in university
and always asked why not? more than why.
We left safe jobs in Seoul to chase something bold and fun, reimagining Makgeolli into something completely our own. Not a perfect. Just a spark.
SWRL started as a question. It became our answer.
PEOPLE CALL US WEIRD
AND WE LOVE IT
I studied classical music and went on to work at a global ad agency. Haley majored in business and built her career at a major tech company.
On paper, everything looked right — but we weren’t fulfilled.
Not from lack of gratitude, but from a quiet itch to try something unexpected.
A lot of people didn’t get it. A fizzy rice drink? That you swirl?
In America? Really? They doubted us, but we kept going.
Because when the world says,“Why bother?” we say, “Why not?”
PEOPLE CALL US WEIRD
AND WE LOVE IT
I studied classical music and went on to work at a global ad agency. Haley majored in business and built her career at a major tech company.
On paper, everything looked right — but we weren’t fulfilled.
Not from lack of gratitude, but from a quiet itch to try something unexpected.
A lot of people didn’t get it. A fizzy rice drink? That you swirl?
In America? Really? They doubted us, but we kept going.
Because when the world says, “Why bother?” we say, “Why not?”
WE ARE FOLLOWING
THE FORMULA
Hi, I’m Inji. Haley and I — co-founders of SWRL — met in university and always asked why not? more than why.
We left safe jobs in Seoul to chase something bold and fun, reimagining Makgeolli into something completely our own. Not a perfect. Just a spark.
SWRL started as a question. It became our answer.
PEOPLE CALL US WEIRD
AND WE LOVE IT
I studied classical music and went on to work at a global ad agency. Haley majored in business and built her career at a major tech company.
On paper, everything looked right — but we weren’t fulfilled.
Not from lack of gratitude, but from a quiet itch to try something unexpected.
A lot of people didn’t get it. A fizzy rice drink? That you swirl?
In America? Really? They doubted us, but we kept going.
Because when the world says,“Why bother?” we say, “Why not?”
PEOPLE CALL US WEIRD
AND WE LOVE IT
I studied classical music and went on to work at a global ad agency. Haley majored in business and built her career at a major tech company.
On paper, everything looked right — but we weren’t fulfilled. Not from lack of gratitude, but from a quiet itch to try something unexpected.
A lot of people didn’t get it.
A fizzy rice drink? That you swirl?
In America? Really? They doubted us,
but we kept going. Because when the world says, “Why bother?” we say, “Why not?”
CELEBRATE THE UNEXPECTED
Makgeolli felt like that too — rich in culture, but hard to approach.
When we first started making alcohol in Korea,
we hit resistance fast.
Two young women entering a deeply traditional space? Most people didn’t take us seriously.
But we weren’t here to follow old rules. So we gave it fizz. Cut the sugar. Kept the depth. And ended up with something light, sparkling, fermented, and unmistakably Korean.
FERMENTED WITH
KOREAN RICE
ZERO SUGAR
89 CALROIES
3.7% ABV
VEGAN
GLUTEN FREE
89 CALORIES
GLUTEN FREE
ZERO SUGAR
3.7% ABV
CELEBRATE THE UNEXPECTED
Makgeolli felt like that too — rich in culture, but hard to approach.
When we first started making alcohol in Korea, we hit resistance fast.
Two young women entering a deeply traditional space? Most people didn’t take us seriously.
But we weren’t here to follow old rules. So we gave it fizz. Cut the sugar. Kept the depth.
And ended up with something light, sparkling, fermented, and unmistakably Korean.
FERMENTED WITH
KOREAN RICE
ZERO SUGAR
89 calories
3.7% ABV
VEGAN
GLUTEN FREE
89 CALORIES
GLUTEN FREE
ZERO SUGAR
3.7% ABV
RULES ARE BORING, DRINKS SHOULDN’T BE.
SWRL’s not here to follow the rules. We’re not just giving tradition a trendy update,
we’re making something new.
Yeah, it’s rooted. But we’re taking it somewhere else.
We swirl expectations. We swirl ideas. Old rules, new energy — all in a single can.
It’s for the ones who reach for the unexpected. Who try what no one else would.
Who know weird just means original.
So swirl it. Crack it open. See where it takes you.
